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Results of the 2006 national survey conducted by the Game-to-Eat campaign demonstrates the game industry is responding well to the new EU food hygiene legislation requirements for game meat that came into force on 1st January 2006.

The survey shows 93% of game producers are fully versed in the new regulations.

New study offers hope for 97% of women lacking iron in diet

Tired, lacking energy, feeling faint or breathless? Then you’re not alone. A whopping 97% of UK women aged 19-49 aren’t getting nearly enough iron in their diet* – and those symptoms are all common complaints of iron deficiency, the most common nutritional deficiency in the world.*

New research confirms that British Wild Game is an excellent choice for caterers planning healthy meals. With at least 8 million adults looking for a healthier lifestyle, caterers have a stronger incentive than ever for putting British Wild Game on the menu this autumn.

British wild game is moving into chilled ready meals with a wide choice of chilled meals based around pheasant and venison. The game industry sees the move into this sector as an opportunity to grow the category by targeting an untapped audience of shoppers who frequent the chiller cabinet fixtures but who until now have not had game meal options.

The seasonality of British wild game means it maintains its unique position within the food calendar and the quality message and seasonality is re-enforced by premium packaging.