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Supermarket sampling of British wild pheasant For the very first time Game-to-Eat organised in-store hot sampling of British wild pheasant in a number of Tesco, Sainsbury’s and Waitrose stores across the country during October and November. Customers were given the opportunity to sample the seasonal flavours of pheasant with a delicious mint and yogurt dressing. Here’s what the supermarkets had to say. November 2008 Supermarket SpyWe have been out and about checking game supplies in the retailers and were quite pleased with the results although some could do better! If you have seen any other cuts of game in store do let us know and we will update the info below. Empire Farm Wild Meats CoursesCourse: Wild Meats - Dealing with Game. Cooking For Friends, Gordon Ramsey New from Gordon Ramsey is this fantastic cookery book – Cooking for friends. Full of Gordon’s best-loved versions of classic British dishes including a delicious Raised Game pie. (Click here to read about Gordon talking game on Chris Moyles, Radio 1 Show). The book includes mouth-watering photography plus some great tips from Gordon. Celebrity Chef is game Celebrity chef Phil Vickery has teamed up with Game-to-Eat to produce six short recipes films. Phil has devised six recipes focusing on pheasant, partridge and venison. Phil who is a big fan of British Game has devised the recipes to be quick and easy to cook using readily available ingredients. All Change - and its good news!New regulations to reform game licensing in English and Wales, came into force on 1st August. The new law means butchers no longer have to hold a local authority licence or an excise licence in order to deal in game. The Game SeasonsGame can only be shot during specific times of the years and a basic guide to the shooting seasons is given below. However, increasingly frozen game meat is available year round.
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Game is about the best bargain going and it’s hard to think of how an animal could be more ethically reared, or how it could be any more expensive.
I absolutely love cooking with game – I'm a country girl, a farmer's daughter, and it's part of my life. People often don't realize how versatile – and how healthy - game is to cook and eat. There's a huge variety available – from snipe and partridge to venison and hare, and so many ways of preparing it, from traditional old-fashioned and delicious roast pheasant wrapped in bacon to a modern-day venison burger stuffed with blue cheese 
Game birds are wild birds eating natural food, so if you want to eat something fantastic and support an ethically sounds food source, this is where its at.
Game is a top-quality food - healthy and free range - and is very good value as its currently in season. It's now readily-available in supermarkets and butchers, so there's no excuse not to try it! Start with pheasant breasts, and go from there! A big thumbs up to Game-to-Eat for promoting game to consumers and retailers alike.
Game is one of the most underrated British foods. I love fat, buttery partridges. September is the start of the game season in Britain, so go to your local butchers and get buying to impress friends for dinner.
